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Bringing Disability To Stock Photography

By: Mary Charles Woodward, Account Executive—North Design

Young man in wheelchair ordering concessions at a hockey game.

Typically when starting a creative project, designers search for inspiration which can include photography. When our team at North Design set out to create a storyboard to illustrate our concepts surrounding this campaign, we were hard-pressed to find photography of people with disabilities to use to convey our creative direction. We were pleased to read this article that Getty Images also recognizes the lack of photography and is doing its part to help amend the situation.

Click here to read the full article written by Eillie Anzilotti, an assistant editor for Fast Company's Ideas section. 

The 65+

Population in the U.S. is predicted to grow by roughly 90% between 2010 and 2040

Hamilton Lombard, Demographics Researcher UVA

People with disabilities are the largest minority group any person could join at any time